Background
API Broker is Adcap Grupo Financiero's fintech infrastructure product: an API and white-label solution that lets digital wallets, banks, and fintech apps offer their users investment products — stocks, bonds, CEDEARs, mutual funds, MEP dollar — without building their own financial infrastructure. As Product Designer at Adcap, I led the design, animation, and development of the public-facing website in Framer.
Core problem
The product itself is technical and modular, and the site had to speak to two very different audiences at once: developers evaluating the API, and business stakeholders evaluating the partnership. It needed to make a complex B2B fintech offering feel clear and credible within the first few seconds, without oversimplifying what it actually does.
Opportunity
Turn a long list of financial products and integration paths into a structure people can scan in seconds or explore in depth.
Use motion with intent — subtle scroll-triggered and hover animations — to guide attention through a long page without slowing it down.
Build a component system flexible enough to extend to other products across Adcap Group.
Results
The result is a fast, credible site that makes a technical fintech product easy to understand for both developers and decision-makers.