Challenge
Our client, a leading fitness and wellness startup, approached us with a vision to revolutionize how users track their fitness progress and achieve their health goals through a mobile app.
Opportunity
Create a human-centered app that connects users with curated, work-friendly spaces. Focus on usability, emotional trust, and community validation to enhance user satisfaction and reduce friction in the decision-making process.
Role:
UI/UX Designer
Role:
UI/UX Designer
Responsibilities:
- UX Strategy & Research
- Wireframing & Prototyping
- UI Design (Mobile-first)
- UX Writing (AI-assisted)
- Visual Design & Branding
Tools:
Figma
· Notion
· Jasper
· ChatGPT
Our Vision
As remote work becomes the new normal, cafés have evolved into more than just places to grab coffee — they’re the new offices, meeting rooms, and creative studios for thousands of professionals. Yet, there’s no reliable way to find a space that truly supports productivity. With Desko, our vision is to transform the way remote workers discover, compare, and reserve cafés by focusing on what truly matters: functionality, trust, and emotional fit.
The Process
Desk Research
Before diving into wireframes or interface design, I explored online articles, forums, and behavior reports from sources like Google Search, Reddit, and design communities to understand pain points from both the remote worker and the café owner/operator perspective.
This helped identify key challenges and highlight what really matters to both sides of the experience.
User’s Perspective
People waste time trying cafés that aren’t work-friendly
No easy way to know if a café is too noisy or too crowded
Lack of reliable info about WiFi, outlets, or seating
Photos on Google or Instagram are not realistic for work needs
No ability to book or filter cafés based on actual work requirements
Cafe Perspective
No platform to highlight their work-friendly features
Struggle to attract loyal remote workers during off-peak hours
Hard to communicate availability or current ambiance
Compete on aesthetics instead of functionality
Lack of reviews focused on the work experience, not food
Initial Problem Discovery
Remote workers often face frustrating surprises when working from cafés:
Unstable WiFi or no outlets
Loud environments, poor lighting
No way to check availability in real-time
No reservation system or personalization
Google Maps and Instagram focus on aesthetics, not functionality
This trial-and-error process wastes time, energy, and productivity — and there's no existing solution built specifically for the remote work lifestyle.
